Do You Want A Custom Chiropractic Website?
If I asked 100 doctors if they would rather have a custom chiropractic website or a canned template, I would guess that almost 100% would choose custom. They say that because their experience has shown them that if they have a template they are going to have the same website as many other doctors in their own city. As a former practicing chiropractor I completely get that and hated it when it happened to me. The last thing I wanted people in my city to see was that we had the same website as five other offices in De Pere.
Now that I’ve got you believing that you hate templates let me give you another thought. What if the company you worked with, that used templates, only worked with one chiropractor in your city? What if that meant that you had a website that was being split tested by hundreds of offices across the country. A website that was constantly being tweaked to be as powerful as possible. Would that start to change your thoughts a bit?
If you’re into marketing as much as I am you should be seriously rethinking your position right now. What could be better than being the only chiropractor in your city that has a massively tested website that was designed to produce? A website that was created by marketing experts, and that has been adjusted and tweaked for maximum results.
The Inception Chiropractic Websites Difference
At Inception we have done just this. We limit our doctors so that we never have two of the same websites competing against each other, but our ability to test so many at one time gives us a great advantage. Instead of having a website that you think might produce, you have a website that we know produces. A site that has been scrutinized down to the smallest detail.
Now this isn’t to say that we don’t customize the website for your office. We certainly change the colors to fit your practice, we include all of your pictures and logo to give you the feel that you want. We just don’t make major adjustments to the overall layout. Doing so adversely affects results.
In my personal opinion I think fully customized websites are a huge waste of time and money. Patients spend about four seconds on your homepage and four seconds on your about us page before they make a decision. You’re wasting your time to spend hours designing in patient education into the site unless it’s for your current patients. Potential new patients just won’t take the time to read it.
In addition the cost of time and money that goes into a fully custom site is a drain. Without having the knowledge that we have from testing you’re really guessing about how to design the site. You can spend upwards of $1500 having a site like this designed only to see it perform poorly. I look at websites every day. It’s my job and I can say that I very rarely if ever see websites ranking well that were custom built. The people building them are good at design, but they know very little about optimization.
At Inception our clients have the comfort of knowing their area is protected and that they have a website that is working well in hundreds of other cities. They know they will have a one of a kind website in their area, and they know we have the optimization skills to get them to the top.
If you have any questions about what we can do to help you please feel free to call us. John and I are always happy to help potential new clients understand what is currently holding them back, and what we can do to improve on it for them.
You may also want to take a look at an article I wrote. It breaks down all the top chiropractic website providers. You can read more by clicking here.
By Mike Hamilton