Pay-Per-Click Advertising

Pay Per Click Advertising

BY: MIKE HAMILTON
INCEPTION ONLINE MARKETING, OWNER

Pay per click advertising or Google AdWords advertising is something that we often get questions about. Is it worth doing for a chiropractic office? The answer to that question varies depending of the office that your talking about, but in many areas we have seen this type of advertising can be very effective. If you are going to get into this area of marketing it’s important to have an expert helping you. Our AdWords team at Inception Online Marketing can help you reach your goals.

Pay Per Click for Chiropractors

For those offices that would like to participate in pay per click advertising we are here to offer our assistance. It’s important to have someone to guide your advertising dollars. Most chiropractors do not have the time or the background to be effective in this area. It’s easy to waste money here if you don’t know how to manage your account.

Google Adwords will show at the top of a Google Search. The cost per click depends on the competition in your area. The more competition the higher the cost per click if you want to be at the top. The ads can be locally targeted to show up for any search terms that your choose, and the time of the day can be designated to show your ads when customers are ready to take action.

Facebook Ads for Chiropractors

Facebook Ads offers a very targeted form of paid advertising. Facebook allows you to target in on Facebook users that you feel are the best for you to advertise to. As an example you can choose females over the age of 35 that have are married within a 10 mile radius. This type of focused marketing means you can target very specific demographics.

When working with a client on paid advertising or pay per click we take care to fit the advertising with the clients goals. Once we understand your goals we work to implement a plan to save you money and track your programs performance. Our management includes:

  • Analysis of your competition.
  • Keyword research for your market.
  • Ad copy writing designed to draw clients to act.
  • Re-targeting Ads
  • Controlling the timing of ad displays
  • Analytics reports to our clients to measure campaign effectiveness.

If you are interested in our Advanced Google AdWords services at Inception Online Marketing call our expert team today. We will walk you though the steps of creating a perfect program for your office.

To learn more about Pay Per Click advertising, as well as dozens of other topics. The more you know the more successful you will be online.