google maps marketing for chiropractors

Chiropractic Google Maps

Most of the chiropractors that we talk to are not sure what Google Maps or Google Plus Local is, but it's something that you need to learn about.  Google has always used Google Places for local businesses, but recently they made a change to Google Plus Local.

Chiropractic Google Plus Local listings are the listings that you will see if you search for something like "chiropractor green bay".  You'll see that the top results typically have A, B, C, D tear drops next to them, and if you click on those tear drops it will take you into their Google Plus Local listing.  In the past this system didn't exist.  You would see Google Maps listings at the top of the page and then all the other search results were down below.

In a Plus Local listing the website is joined together with Google Maps.  So instead of being separate things they are joined, and the power is also joined.  If you have a good Plus Local listing, and it joins with a good website, you're sure to rank well in the Google search engine.

How Do I Get a Chiropractic Google Plus Local Listing?

It's likely that you already have a listing, but it's not claimed yet.  Google is pretty good at locating businesses on its own, so you probably already have a listing, but it's important to claim and verify it.  Once that's done you need to add content to your page.  The content can be in the form of:

  • Pictures
  • Videos
  • Written Descriptions
  • Testimonials

It's critical to fill out as much information as you can on your listing.  Google is checking you against others in your category and the most complete page will be promoted first.

The second thing you need to do to promote your listing is to get links to your listing.  Now the links I'm talking about are not the typical backlinks that you would want built to your website.  The links that Google counts for Google Plus Local are directory listings.  Listings from things like the Yellow Pages, Yahoo Directory, etc.  There are literally thousands of them and again the more relevant ones you have the better.

Don't Forget About The Authorship Markup

The Google Authorship Markup is something that every website owner should have.  It allows you to have your profile picture showing up in the search results next to your website listing.  This can and does help to increase the number of clicks that your listing will receive.  At Inception Websites we install all the necessary pieces to make sure our clients have this advantage.

At Inception Chiropractic Websites we handle all of this work for our clients.  We make sure your places listing is complete, and we build consistent links to it.  This work combined with the full spectrum of SEO work that we do on your website is the most powerful combination in the world of chiropractic websites.

Call our team today at 630-441-2304 and let us help you rise to the top of the search ranks in your city.

By Mike Hamilton

TOP