The Top 20 Companies
BY: MIKE HAMILTON // INCEPTION CHIROPRACTIC WEBSITES, OWNER
Finding a great chiropractic website can be tough. First you have to get information from all the chiropractic website companies, and then you have to make sense of it all. This article is here to help doctors understand the different providers that are out there.
As a former practicing chiropractor I understand how confusing internet marketing can be. I hope this article saves you time, and helps you avoid some of the common pitfalls. All you have to do is click on one of the chiropractic website company logos below to learn more about them.
Inception Chiropractic Websites
Inception Websites was started by Doctors Micheal and Aimee Hamilton. The doctors Hamilton owned and operated a 500 visit per week office, and today they and their team work with over 800 chiropractors to improve their online results.
The focus at Inception Websites is to offer the highest end chiropractic website services at pricing levels that make sense for every chiropractor.
Each of Inception's clients enjoy full service solutions including:
Social Media: Full setups for Facebook, Twitter, YouTube, Google +, along with posting to Facebook and Twitter each week.
Design Updates: Complimentary website design upgrades for all clients.
Blogging: Clients receive bi-weekly optimized blogs.
Protected Areas: We never have two clients in the same city with the same design. In many cities we will only work with one client. We are the only provider in the industry that offers this kind of protection.
Contract of Time: 30-Day Contract
Owners' Background: Dr. Aimee and I (Dr. Mike Hamilton) are the owners of Inception Websites. Prior to this being our full time work, we owned a 500 visit per week chiropractic office specializing in Gonstead Technique. We also did work in the areas of Weight Loss, Nutrition Response Testing, and Functional Medicine. Today we, and our team, strive to be the number 1 online option available for chiropractors.
Can Websites Be Customized: Yes all of our website designs can be customized to fit your practice by our team. We do all the work for you.
Do You Need a Custom Design?
I can't tell you how often chiropractors tell me that they don't want a template. They say that because most companies don't restrict their clients, and they end up having multiple people in the same city with the same design. To be honest I hated that too, and it's really the reason I own the company I do today.
At Inception we certainly can offer custom designs, so why don't we do it more often? It's simply too expensive for the chiropractors, and since we don't allow two people in the same city to have the same design it's not a problem for us. Would you rather have a very expensive upfront cost for an untested custom design that will be outdated in a year or two, or would you rather have a fully tested top of the line template, that only you have in your city, for a fraction of the cost? I think the answer is simple on that one, and it's the reason that very few clients ask us for full custom designs.
Who Manages Work On The Site: At Inception we provide a full service solutions to clients. Our clients are certainly able to access their sites if they want to, but most clients simply connect with us to do the work. Website changes are typically completed by our team within a few minutes of the request.
What Sets Us Apart: Our team at Inception is here to be an extension of your staff. We expect each of our clients to achieve a top rank, and we employ all the services necessary to get there. Our pricing is based on city size, competition, and what your needs are.
It's important for us to maintain a size that allows us to continue to be a top end provider. When you get too big your quality suffers. Our work quality has made us one of the premier providers, and we will not compromise on that.
When you reach out to us you will be speaking with the experts that designed the systems. You'll also be speaking to someone that will steer you in the right direction. If that's with us great, and if not we will make sure you get the advice you need.
Also take a look at this Facebook Advertising Information: http://www.inception-chiropractic-websites.com/chiropractic-facebook-advertising/
Contact us today at 920-857-1106 or email us at email@example.com.
Chiropractic Marketing 360
As they state on their website: "Chiropractic Marketing 360® is the best marketing and website platform for chiropractors. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Chiropractic Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for chiropractors. Generate more exclusive patients and sales with the software and services built within the Chiropractic Marketing 360® platform."
My Personal Opinion: Chiropractic Marketing 360 is one of the more expensive chiropractic website marketing providers in the chiropractic industry. Their website lists a number of different products that seem to be exclusive to them. The reality of most of those products is that they are new trademarked names for current products that you could buy on your own.
It is certainly legal for Chiropractic Marketing 360 to create new names for products like Google Adwords, or Google ReMarketing, but why would they do this? Is that name change there to help the consumer, or is it to create a more enticing system that can be priced higher? I'll leave that for you to decide, but at Inception I feel it is our obligation to be completely open with clients.
There is no information about pricing on the Chiropractic Marketing 360 website. I believe their pricing varies anywhere from $400 to over $1000 depending on the options you choose, but you can set up a consultation to receive additional information.
Chiropractic Marketing 360 is a branch of Marketing 360. Marketing 360 provides online services for around 60 different small business categories. Chiropractic appears to be one of their larger markets, and they appear to service around 90 chiropractic clinics. At that number of clients they are a fairly small provider in the our industry, but their overall company seems to be very large.
You get the strong feeling on their website that Chiropractic Marketing 360 offers products that no one else in the industry offers. I don't see anything they offer that is not offered by multiple companies in the chiropractic website industry. They just seem to rename everything, and trademark it, to make it look that way.
As stated on their website: "The ChiroPlanet Website Manager offers flexible, dynamic tools to connect with your patients. Create pages, upload forms, embed videos and more, through any internet connection, in real-time. No software to download, no need for a second degree in web design.
Add on the personalized touch of our newsletter, e-cards, appointment reminder and broadcast emailer services to maximize your marketing opportunities at a fraction of the cost charged by other companies!
And we provide unlimited support by real human beings, skilled in translating from jargon to English."
Features include: A powerful, intuitive website editor that allows you to control virtually every aspect of your site; The ability to create unlimited pages, new menu items, links and more from any web connection; Effortlessly link to Google Calendar; Easily create impressive, interactive photo galleries; Embed YouTube videos to your website with a few simple clicks; Upload new patient paperwork; Seamlessly integrates to Facebook and other social media sources; Integrates with third party blogs like WordPress and Blogger; Tons of professionally written chiropractic content, preloaded; Unlimited technical support.
My Personal Opinion: ChiroPlanet is one of the larger chiropractic website providers. With somewhere around 1,600 chiropractic clients, they provide a full array of online services. They do not list pricing on their website, but you can assume plans are somewhere from $80 up to $400 with a potential setup fee.
ChiroPlanet is one of the only chiropractic website companies that has a contract today. Their website boasts 4,000 chiropractic clients. My current records show closer to 1,500. They currently have most of their clients in a 3 year contract. This contract also renews for 1 year periods of time if the client does not tell them they are cancelling service before the end of the 3 year period. From what I've heard, clients have to sign a new 3 year agreement to be upgraded to new template styles.
I've heard from a number of clients that felt the customer service offered by ChiroPlanet was good. I feel that the lower-priced options that ChiroPlanet offers are a good value, but their 3 year contract outweighs the value. There are a number of other providers at this price range that have overall services that are just as good with no contract.
The contract at ChiroPlanet, as of my writing of this, is unbreakable. Clients domains are held by ChiroPlanet until the contract is completed or a prepayment is made. This can put offices in a difficult situation, and being the owner of a chiropractic website company myself, I can't see any reason a company in our market needs a long term contract.
At Inception we have new clients coming to us every month from many different providers. In general, that is a very easy transition process. I'm trying to be fair here, but it's hard to think of a client that has come to us from ChiroPlanet that has been easy. The exit system seems to be designed to create as much frustration for us, and their former client, as possible. This is unusual in our industry, and despite my reaching out personally to the man in charge, that process has continued to be difficult.
I wanted to add an update to this review in 2017. Chiroplanet has taken things to a whole new level. If you have ever been a client of theirs they force you to give your website domain or URL to them. Once it's in their account they essentially own it.
Over the last year we have noticed that clients leaving Chiroplanet for us have had great difficulty getting their domains released. Kraig Kittel will repeatedly tell you that your domain will be released in the next "Batch". They will not give you any dates for the batch releases and every week when you call they will tell you that you just missed the last batch.
On average my team has been having to reach out close to a dozen times over months to get a domain released. We are given ever excuse in the book as to why fully paid up clients are not being released. In my opinion this is a very crooked delay tactic. It is unheard of in our industry and I warn anyone considering this company to look elsewhere.
I will also note that have have personally called Mr. Kittel on 3 occasions express my frustration with their tactics. I have been told each time that they are doing nothing to delay the process. Clearly this is not true. The links below will take you to other providers that have expressed my identical concerns.
Here are some additional articles the support what I have experienced with Chiroplanet:
Gotcha Local (Chiropractic Traffic)
As stated on their website: "We have the SEO skills and services necessary to take your brand to the next level. We can exponentially increase traffic to your site through search engine optimization. We can develop a conversion campaign to capitalize on the traffic and take your leads to new heights. Ultimately, with rinse, wash and repeat, we can deliver the huge return from your products & services you deserve. You simply fill us in on what your needs and goals are. We diagnose the deficiencies between where you are now and where you want to be. We will present a solid solution with all the necessary pieces to fix your lack of leads. Every decision we make for your brand is industry best practices, research-based and highly successful making them very profitable."
My Personal Opinion: Matt Prados is the owner of Gotcha Local (Formerly Chiropractic Traffic). Mr. Prados revolutionized chiropractic online marketing a number of years ago. He was the first provider to offer a system that was designed to get new patients to take action. Instead of having a so called education website, he went to a design based on conversions. This was a great step forward and I will say it was influential in my own work.
Pricing is not offered on the Gotcha Local website, but from some experience the pricing will be anywhere from $600 up to $1500. I believe for most clients this price includes Google Adwords paid advertising.
The Gotcha Local system is one of the most expensive online marketing options. From what I can see, on the outside it seems to be overpriced. Google Adwords is very easy to manage, and the sites up until my writing of this, allow for very little customization.
High-priced systems are generally sold on how many new patients they will bring you. The sales pitch is something like this..."If you get 1 new patient it will pay for the whole system." That sounds great, but what if you could get the same results or better spending much less?
As stated on their website: "ChiroHosting specializes in professional chiropractic websites that stand out from the crowd. Since 2000, we've been building powerful, state-of-the-art websites that will help you generate new clients, and build your practice.
Our service includes extensive customization, superhuman customer service, and access to some of the best marketing experts in the industry. You'll get to know us by name and we'll be there to help you succeed. That's what makes us different."
- Basic Service = $149
- Advanced Service = $299
- VIP Service = $699
- The service options also come with a 1 year contract.
My Personal Opinion: ChiroHosting for many years was one of the lowest cost chiropractic website providers. For years I felt their system was the best deal if you were looking for a low cost do-it-yourself option. Their staff was very helpful, and they did not have a contract.
Today ChiroHosting offers 3 different pricing options on their website. They also have a 1 year contract. The basic option has almost tripled in price today from what it used to be, and the most expensive option is priced at $699. In my opinion our clients paying $249 are receiving a service that is more detailed than the $699 option offered by ChiroHosting.
The reality of small business online marketing is that there are probably 3 real pricing levels. Level one is probably around $80 per month. Level 2 online marketing is probably around $249. When you go to a level 3 online program the cost would be $2500 to $5000 per month. When companies are charging $699 to $999 I have a hard time understanding what is being done there that is worth that much more money. I can produce the same results for a chiropractic clinic at $249 that I could do if I charged $699. At $2500 per month there's a great deal more that can be done, but in the chiropractic industry that's pretty much unaffordable for most offices.
As stated on their website: "The Perfect Patients website service delivers new patients. Our turnkey solution features gorgeous design and persuasive content that converts website traffic into more new patients. Perfect Patients is a collaborative effort between Steve Anson, the software expert from Australia, and Bill Esteb, the chiropractic content half from Colorado! Even though they are separated by the Pacific Ocean, they both share a passion for chiropractic."
My Personal Opinion: Perfect Patients is one of the largest chiropractic website providers with over 1600 clients. The do not offer pricing information on their website, but you can assume plans that vary from $120 up to or over $1000, although I'm not sure about the top end pricing.
Bill Esteb is a legend in the chiropractic education world. His products have helped tens of thousands of chiropractors. It was only natural that websites would become part of the products offered by his company, and it is not surprising that he has one of the largest companies today.
In the beginning of chiropractic websites, all the large companies told us that our websites would be educational tools. I bought into that idea just like everyone else did, but the truth is that websites are terrible for education. Patients just don't want to go to a boring website to read pages about chiropractic.
In my opinion the problem with a Perfect Patients websites over the years has been the overload of education. I will say that their most recent designs seem to be moving towards a less overloaded homepage. Overloading a potential new patient often results in a lost new patient.
Now You Know
As stated on their website: "Now You Know is a company "For Chiropractors, By Chiropractors". With NYK, this is not just a slogan. It is a mission! We are not a technology company, trying to adapt our services to sell to chiropractors. We are a chiropractic company that creates technology to help spread the chiropractic message."
My Personal Opinion: Now you Know was founded by Dr. Bobby Braile, a legend in the chiropractic profession. Now You Know started in the era of education websites. They provide a great deal of chiropractic content to their members to help aid in patient education.
I'm a big believer in patient education, and I did a great deal of it in my own practice, but I also know that it does not work inside of a chiropractic website. As much as chiropractors care about the content we are offering, it's generally not what the patients are interested in.
Now You Know has done a great deal of work to help students start their website while in school. I think that was a great marketing idea, but there are too many problems with it. The students don't really understand SEO so most of their work will be a waste. I applaud the idea, but I think the practical outcome is not the best for the future offices that will be supported by those websites.
Pricing information is not listed on the Now You Know website, but I believe it to be around $60 or $70 per month. I think this is very fair pricing based on what I can see, but I'm not a big fan of the website design. Obviously I'm biased in my opinion here, but there are some pretty nice designs available from other providers at close to the same price.
As stated on their website: "Chirobuilt will develop and design an agency grade website that is branded to your services and clinic. You will be assigned a web designer who will guide you through the entire process. Listening to your opinions so we can create a website that represents your Chiropractic office and Brand."
My Personal Opinion: Chirobuilt has recently upgraded their designs and offerings. I am not fully aware of their pricing, but I would say they are not the cheapest or the most expensive. Chirobuilt appears to have somewhere around 240 chiropractic clients. I don't know much about this company, and I have had fairly little interaction with them.
As stated on their website: "ChiroMatrix is the leader in chiropractic web marketing services! We deliver on this claim by offering forward thinking website designs, content, and marketing technology. Browse our demo site and contact us today to learn how your practice will benefit from ChiroMatrix chiropractic marketing services!"
My Personal Opinion: ChiroMatrix is the largest website provider in the chiropractic industry. I was one of the many thousands of chiropractors that jumped on this beautiful new website design many years ago. The original owners of Chiromatrix were designing websites that were way ahead of the rest of the field, and they quickly became the largest provider in industry.
With massive growth comes customer service problems. I know I left the ChiroMatrix system 1 year into my 3 year contract because almost every chiropractor in De Pere, WI had the same design. I started doing my own work, and quickly achieved the number one ranking website in my city.
Today ChiroMatrix is owned by Internet Brands (The same company that also bought Online Chiro). This global website giant has in my opinion improved the website designs as well as the SEO offered by ChiroMatrix today. Pricing is not listed on the website, but clients generally pay between $80 and $1500 per month for the top end dominator program. In my opinion, the dominator program is worth about $200, and may be one of the worst examples of overpricing that exists in the chiropractic field.
Overall I feel that the ChiroMatrix $80 websites are a great deal. You have to do most of the work, and you will have people in your community with the same website design, but for $80 it's a pretty good system. In my opinion the $80 website that ChiroMatrix offers is better than any of the websites offered by other companies at or near that price point.
As stated on their website: "Online Chiro provides an end to end marketing solution for chiropractic practices. Our one-stop shop for all of your marketing needs is based on a low cost, high value, subscription offering with no contract and no setup fee. We specialize in web design, ecommunications, social media, search engine optimization and overall online marketing for your practice. Our team has over 10 years of experience with online marketing and a concentrated focus on driving local business to your website. We're always here to help and willing to spend the necessary time to get your business the online exposure it deserves!"
My Personal Opinion: For many years Online Chiro was the discount website provider. They offered a basic option at around $40 or $50 dollars, and a Gold option at around $99. Today Online Chiro has been purchased by Internet Brands (The same company that bought Chiromatrix). With this change there are now a number of different pricing options. As any successful large company knows, it's better to offer lots of choices to see what someone might be willing to pay for.
In my many years of online marketing, I have found that it is rare to see an Online Chiro website ranking well. They were a good option for someone looking for the lowest pricing possible, but today those same websites are being promoted as the best of the best.
One of their salesman recently convinced a client of mine that we had terrible SEO on our website. The client called me up yelling at me even though we had taken him from position 59 to position 2 for his primary keywords. Within 2 weeks of changing systems, his website rank had nearly dropped off the first page.
I'm telling this story because it demonstrates how easily an unknowing client can be fooled. When you call a website company you will generally be speaking to a commission salesman. In some cases, like the one above, it can lead to unfulfilled promises.
Chiropractic Marketing Websites
As stated on their website: "Chiropractic Marketing Websites was founded in 2012 by chiropractor and entrepreneur, Patrick MacNamara. After years of speaking at conferences around the United States, he realized that most chiropractors weren’t implementing the things he taught that would help them dominate their local markets for chiropractic through the use of the Internet.
Out of this epiphany, he worked tirelessly for two years to build a system that would not only automate Internet marketing for chiropractors but would also easily scale no matter how many chiropractors joined. Once completed, CMW was born and has been an amazing success for hundreds of chiropractors ever since! Its system completely takes the frustration out of Internet marketing that most chiropractors complain about."
My Personal Opinion: I am unaware of the number of clients that use the Chiropractic Marketing Websites system. Dr. MacNamara seems to be a very good guy, and from what I gather there are a number of different pricing options. In my opinion the upper level pricing options are more than they should be, but that's for you to decide.
Visual Edge Design
As stated on their website: "Since 1999, Visual Edge Design has helped design and establish websites, logos, marketing campaigns and corporate identities for professionals, artists, corporations, contractors, health care providers, manufacturers and many others in between."
My Personal Opinion: I'm not sure what to tell you about Visual Edge Design. They appear to do websites for a number of different niches, and chiropractic seems to be a very small piece of their clientele.
I don't know enough here to provide much information, but I find that it's difficult for a company to compete in a niche area like chiropractic when it is not their full focus. Their website says that pricing starts at $699, but you have to request a quote to learn more.
Living Well Websites
As stated on their website: "The biggest problem that most chiropractic websites have is that they do little to promote the office and more to promote the profession of chiropractic. This is why the final bullet point asks “Why should I choose your office” and not “why should I choose chiropractic.” Whether you like it or not, you are in sales. We are all in sales. You either convince the patient they need your help or they convince you they don’t. You can sell them or they can sell you, so we choose to do the work for you. Our website service will show the patient that YOU can help them, not just the profession as a whole."
My Personal Opinion: Living Well Websites appears to be a very good low cost option. They tend to have good ranking results, and as long as you are willing to do the internal work, they provide a very nice option. Their layout is simple and effective.
As stated on their website: "Optimized360 is a leading internet marketing firm for dentists, physicians and other healthcare professionals in the U.S. and Canada. We’ve developed a unique formula that produces effective and efficient web presence solutions for doctors of all specialties."
My Personal Opinion: When Optimized 360 came into the market their website looked very similar to Chiropractic Marketing 360's website. I had assumed that a few employees had broken off from Chiropractic Marketing 360 to start a new company. That's a total guess by me, but their designs were very similar.
Today Optimized 360 has a totally new design, and their stand out feature is that they create custom non-template designs. This is a very attractive thing to tell most chiropractors, but there are a few drawbacks to it.
As stated on their website: "Don't start out with contracts, set-up fees, time delays, pseudo-consulting, or any of the other things that usually occur with other chiropractic website companies. Have your chiropractic website up and running instantly. Don't let those other companies bundle you in with their "super support special extra wow packages" that is meant to only charge you more. clinicApps.com will help your practice develop a highly visible chiropractic website for an immediate online presence, and convert website visitors into lifelong patients using the features and functionalities that work with you and your clinic as you need them, when you need them."
My Personal Opinion: I'll start off by saying that I don't know a lot about Clinic Apps other that what I can see on their website. Their pricing looks to be fairly low, but there are also add on costs for additional features. It also looks like they recommend the "Big Idea" video. I think the "Big Idea" video is a very good video, but I'm also pretty convinced that it's not something that a new patient will spend time watching. Would you watch a video like that on a dentists website if you were looking for a new dentist? I have a feeling that most of you would skip it.
Videos on websites can be effective, but they must be done very well. It's rare for me to speak with a chiropractor that has a good video. It happens from time to time, but they either have to have a great deal of video experience or they have to have spent thousands creating a video. The good news is that you can do just as well with some great pictures.
As stated on their website: "Well Planet's Custom Chiropractic Websites are designed for the discerning Doctors of Chiropractic that are serious about communicating their message of health through continuing to develop their online presence. What is the purpose of having a website if it isn't found at the top of the Google search results? Without great search results your website is merely and expensive online brochure. With top search results your website will become the center of your marketing campaign."
My Personal Opinion: Well Planet took off in the early days of chiropractic websites. Today they seem to have fallen off a bit. Their main website was created in 2010, and in my opinion is fairly outdated at this point. I don't hear much about this company, but they appear to service somewhere around 125 chiropractic offices.
As stated on their website: "At Chirowebs.net, we have been creating web sites since 2000, specifically for Chiropractors. We currently have over 100 pages of content for everyone to read and enjoy. You receive a web site designed by a Chiropractor – I know what patients want from a web site. Each day I talk to patients and people and I continue to update the health library at Chirowebs.net to answer the real questions people have!"
My Personal Opinion: I don't know a great deal about Chirowebs. The owner is a chiropractor like myself, but unlike myself he is still practicing. For me it would be impossible to do both, but it also depends how many clients you are working with, and what services you are providing to them.
Chirowebs says that they do not use templates. When I look at the websites they appear to be WordPress templates that were purchased and revised for the clients. They do appear to be unique designs, but there is a larger upfront fee to build the site. After that initial cost the monthly cost appears to be very low. At the current pricing it would be difficult to provide much service once the website is up and running.
Innate Chiropractic Site Builder
As stated on their website: "You need a website for your clinic that provides great search optimization, plus the tools that you need to convert site visitors into patients. Our N8 Chiropractic Site Builder provides all the features you need for an effective site."
My Personal Opinion: Mike Melton the owner of ChiroHosting appears to also be the owner of Innate Chiropractic Site Builder. I don't hear much about this company, and I don't know anything about the pricing. This one is a mystery, but it's out there so I thought I would list it here.
As stated on their website: "Chiro CREATIVE specializes in helping chiropractors and massage therapists build profitable businesses within their communities. We design, develop and host informed and strategic websites that effectively rank for your keywords, reach your audience with influential messages and inspire action."
My Personal Opinion: Chiro CREATIVE is a company that runs in conjunction with Chiro Business Academy. I assume at some point along the path the two owners knew each other, and their businesses were beneficial as a tandem. It looks like there's a decent setup fee followed by a small monthly payment. With that pricing model it would be hard to provide a great deal of services, but I don't know enough to really speak about that.
Chiro CREATIVE also offers Google Adwords paid advertising. It looks like there is a $2400 annual fee which does not include the cost of the ads. I'm not sure if you're locked in for year, but Adwords can be pretty hit and miss. I would not want to commit a client to a year of Adwords up front if that is how it is setup. I also think the management of Adwords is pretty easy so the fee seems excessive.
I believe Chiro CREATIVE is also offering Facebook Ads driven to landing pages at this point. I've had a number of clients that are a part of the Chiro Business Academy calling me about this. There is an $800 management fee each month, and the ads are above and beyond that price.
Facebook is the big push right now. It can be very effective for certain conditions, but the jury is out on whether this is going to work for the mainstream chiropractic profession. We've developed what I feel is the best system I've seen for Facebook landing page advertising so far. The problem is that the results have been hit and miss. It's not something I'm ready to blast out to the profession at this point, and in my opinion the $800 management fee is pretty high.
Dream Practice Websites
As stated on their website: "Our mission is to build you a website that truly stands out from the crowd.. and to provide you with powerful marketing resources so that your website becomes an automated client-generating asset for your practice. Every website we build is customized to meet your unique needs and to perfectly reflect your unique message. Most web design companies—especially for alternative health practices–use standard templates or generic/outdated designs that do very little to actively build a practice. While this may cost you less in the short run, it could cost you more than you can imagine in the long run."
My Personal Opinion: I haven't heard much about Dream Practice Websites. Over the last 5 years online marketing has been my full time profession, and I've seen a number of companies come and go. Running and growing a top level online marketing company is nothing to sneeze at. It looks simple on the outside, but we put in some pretty long hours.
I hope this information has been helpful. As a former practicing chiropractor I know how difficult it can be to run a practice and keep up with all the marketing. Most chiropractors are throwing darts with their eyes closed when it comes to choosing a website provider.