The Evolution Of Chiropractic Websites
Chiropractic websites have been around for a number of years now. Other than the templates getting a bit fancier not much has changed. The early chiropractic website providers went with, what I call, and overload model. They basically put everything they could fit into the website and tried to make it look pretty. In many cases it did look pretty, but is that the best way to do it? Are potential new patients looking for all of the right away?
I’ve spent quite a bit of time over the last two years researching what people to when they visit a chiropractic site. I can promise you that they are not doing what most people think they are doing. They spend less than five seconds on the homepage, less than five seconds on the about us page, and then they contact you or just leave. So is your website setup properly for this type of behavior?
What I know is that the majority of chiropractic websites today have completely ignored this information. The goal seems to be more to wow you as a doctor, then it is to be effective for new patient generation. Shouldn’t your website be designed for the new patients coming to it?
Where We Are Now?
We’re currently in a state of significant change. Google has implemented strict standards to keep people from easily gaming the search results. For a few chiropractic website companies this meant the destruction of their business. They took shortcuts and got pretty much all of their clients into penalties. There is no easy way to the top and no one has all the answers to getting you a number one rank. That being said we’re pretty good at what we do at Inception.
There’s also a large group of companies that didn’t get their clients into penalties. I’m not sure I would say it’s because they knew better, but more because they just never did anything. They do so little for their clients that they never had a chance to get them into a penalty.
At Inception Chiropractic Websites we are constantly pushing the envelope for our clients. We expect each of them to achieve a top rank, but we also never take any shortcuts. I wouldn’t want someone to put my website domain in jeopardy, and we don’t put any of our clients into those situations either.
Inception was founded by my wife Doctor Aimee and I. We have had a great deal of success in marketing and we place our knowledge into each of our sites. Our goal is not to build top ranking sites that are pretty, our goal is to build top ranking sites that are pretty and produce. We try to get into the mind of the potential patient to see what they want to see.
Where are Chiropractic Websites Headed?
What very people understand is that only about five people in any given city will do well online. If you live in a city with 60 chiropractors then only 4 or 5 will do well online. You have to not only be at the top of the search results, but you also need to have a website designed to produce action.
You can do a simple test for yourself. Go to Google and type in “chiropractor De Pere”. Start clicking though the sites there and ask yourself which one is the easiest to understand? Do you like the sites that have lots of information everywhere, or do you like the sites that are neat and clean? My guess is that the busy sites will overwhelm you and you won’t know what to look at first. This is exactly what happens to a new patient when they visit most chiropractic websites.
I feel that the future evolution of websites is going to be the following:
- Very easy to navigate.
- Shows a picture of the doctor quickly
- Incorporates video where it makes sense to
- Must have a top 5 rank
- Loads quickly and does well on mobile
If you can get all of that right then I think you have a winner. At Inception we feel that we have already achieved this. I believe that we are far ahead of the field and our work ethic will keep us there. We expect to produce for our clients, and they should expect us to produce. There’s no sense spending money on marketing that doesn’t produce a return on investment.
If you have any questions about the services we offer at Inception please don’t hesitate to call.
By Mike Hamilton