LifeTouch Chiropractic Care
The video background in this design literally makes a “splash”. This gives the website a very modern look and really draws attention to the center of the homepage. This isn’t done by accident, however. It brings the viewer’s eyes directly to the picture of the doctor and the call to action and then fades away so that it doesn’t draw the attention back to the video.
Overview of the Design
Not every office is able to provide high-quality, professional pictures right away and this design goes a long way to help with that. We were still able to get a smaller picture of the doctor and a clear call to action above the fold in order to give a potential patient a good foundation when the land on this site.
Use of Colors
The colors in this design compliment each other very well. There is a great balance of light and dark elements as you scroll down the page to keep the viewer engaged while also helping to separate each section.
Analysis of Design Elements
The top menu provides an intuitive structure for navigating to all the internal pages. This prevents information overload that you see on a lot of chiropractic websites. If someone wants to read about something, they can easily get to it without cluttering up the homepage. In this case, less is definitely more. The New Patient Special Offer is our call to action but, in this case, the office has chosen to provide a discount on the initial appointment rather than the usual Complimentary Consultation. Again, the offer is less important than the fact that they are being encouraged to take action.
Here at Inception we often see a misunderstanding of how to properly set up a multi-location chiropractic website. It isn’t enough to put contact information for each location on the homepage and hope that Google can figure it out from there. Each location should ultimately have its own specific homepage within the website. This makes it clear to Google that each individual location should be displayed in a local search for the particular city.
Image the Website Reflects
This website design portrays an image of an active lifestyle and overall health and happiness. This gives potential new patients something to strive for as they are looking for a solution to whatever they are experiencing. These messages are subtle but the subliminal impact is strong. Coupled with the feeling of Know, Like and Trust this design goes a long way toward giving someone everything they need in order to decide to work with you.
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