Chiropractic SEO In 2017
BY: DR. MIKE HAMILTON
INCEPTION CHIROPRACTIC WEBSITES
Chiropractic SEO or search engine optimization is a confusing topic for most doctors. To most chiropractors SEO is a mysterious term that is thrown around by marketing companies. It's more simple than you are lead to believe and in this post I hope to shed some light on what it's all about in 2017.
What Was SEO In The Past?
SEO used to be about fooling Google. It was a silly game of building junky backlinks, doing blog comments, and creating useless profiles to make your office look more popular to Google. It was a game of building the biggest pile of garbage and whoever had the biggest pile of garbage won. At one point in my years as a chiropractor I had a computer running three installations of Microsoft Word each of which had three installations of SENuke (My favorite SEO program at that time).
I was literally building over one hundred thousand junky backlinks to my website. Towards the end of the dark ages of SEO that was the game and it took that level of junky backlinks to compete. It was a relief when Google dropped the hammer.
The Lights Went Out
Around 2012 Google started handing out penalties to websites that it felt were cheating the system. Basically everyone doing SEO was cheating Google so the industry went into chaos. Overnight huge companies went out of business. I used to wake up every morning with my box full of new SEO advice from top guru's. After the hammer came down the SEO world went silent. No one was talking because no one knew what to do.
Where SEO Is In 2017
Today SEO is no longer about cheating Google. It is instead about providing excellent information that Google and it's users want to see. It's about having a very well designed website that pleases Google and provides a patient what they want quickly and efficiently.
Google has gone from looking at a small factor like backlinks to looking at hundreds of variables. Google also uses Rank Brain today. A learning program that can change the important ranking factors as it sees fit. This means that there is no longer any effective way to game search. You're only hope is to dot all the I's and cross all the T's. You have to make sure you're overall presence is cleaner and better than every other chiropractor in your area. In almost all cases you'll need an expert to help you.
At Inception Websites we scrutinize every square inch of our websites. No detail is too small. It is the small details that determine rank today.
The SEO discussion goes on and on, but I hope this helps to shed some light on the topic. For the most part SEO is something the average chiropractor does not have enough time for. I got into it early and I loved it. As the complexity has grown I've grown with it, but if you're just starting out today you have quite a mountain to climb.